“You guys, you’re like Puritans are about the Bible. So hung up with words, words. You know where that play exists, not in that file cabinet, not in any paperback you’re looking for, but—” a hand emerged from the veil of shower-steam to indicate his suspended head—”in here. That’s what I’m for. To give the spirit flesh. The words, who cares?

It’s a classic misunderstanding, I think, stemming from an unexamined hierarchy: the assumption that anything stylized (or formulaic, or pleasurable, or funny, or feminine, or explicit about sex rather than about violence, or made collaboratively) must be inferior. 

—Emily Nussbaum, “Difficult Women”

What do I do? I am an anthropologist. Structures of kinship; systems of exchange, barter and gift; symbolic operations lurking on the flipside of the habitual and the banal: identifying these, prising them out and holding them up, kicking and wriggling, to the light — that’s my racket. When these events (events! If you want those, you’d best stop reading now) took place, I found myself deployed not to some remote jungle, steppe or tundra, there to study hunter-gatherers and shamans, but to a business. Deployed there, what’s more, not by the austere dictates of a Royal Anthropological Society or National University, but by the very business to which I’d been dispatched: I was the in-house ethnographer for a consultancy. The Company (let’s continue to call it that) advised other companies how to contextualize and nuance their services and products. It advised cities how to brand and re-brand themselves; regions how to elaborate and frame regenerative strategies; governments how to narrate their policy agendas — to the press, the public and, not least, themselves. We dealt, as Peyman liked to say, in narratives.

Tom McCarthy, Satin Island